Ford?s Jim Farley on the importance of putting your brand in the hands of customers

During Blogworld Expo in Los Angeles, I was given the opportunity to interview Jim Farley, Ford?s Group Vice President, Global Marketing, Sales and Service live on stage. The discussion was focused on a powerful theme, putting your brand in the hands of customers. Certainly for any business, large and small, the idea of empowering customers to shape and steer your brand can be perceived as both frightening and dangerous. But here, Farley brings a refreshing perspective on why businesses, including Ford, need to engage customers in a more human and genuine manner. He looks beyond marketing to bring executives, employees and customers together in building a stronger brand, more relevant products and services, and investing in meaningful relationships to ultimately create a remarkable business?a business that matters beyond its goods.

?My responsibility is to teach the organization something they?re not willing to learn. If I get fired because of it or if I don?t fit, I should not have been there any way. We live in a new paradigm?with a new opportunity.? ? Jim Farley

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Season Two:

S2E1: How Mercedes Benz Successfully Uses Social Media to Engage
S2E2: Technorati?s Richard Jalichandra on the State and Future of Social Media
S2E3: Guy Kawasaki on the Art of Enchantment
S2E4: Adly CEO Arnie Gullov-Singh on the Social Era of Celebrity Endorsements
S2E5: Filmmaker and Webby Awards Founder Tiffany Shlain
S2E6: Jim Louderback, Revision3 CEO on the Future of Broadcast and Web Television ? Part 1 of 2
S2E7: Jim Louderback, Revision3 CEO on the Future of Broadcast and Web Television ? Part 2 of 2
S2E8: Marcel LeBrun of Salesforce Radian6 on the Future of Social Media Monitoring
S2E9: Our Digital Society in the Next 30 Years: An Interview with John Battelle
S2E10: How Social Customer Service is Changing the Culture at Comcast
S2E11: Dunkin? Donuts Uses Social Media to Improve Customer Relationships and Experiences
S2E12: USA Today?s Jon Swartz on Disruptive Technology?s Impact on Business and Culture

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Photo Credit: Isaac Brekken for The New York Times

Source: http://www.briansolis.com/2012/01/fords-jim-farley-on-the-importance-of-putting-your-brand-in-the-hands-of-customers/

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